AI for companies

When AI is useful

• Write drafts for emails, quotes and social media posts.
• Explain code or help you get started with a small script.
• Brainstorm product names, marketing angles or workflows.
• Summarize long texts or meeting notes.

When AI is not useful

• Accounting. The numbers have to add up, and AI is wrong often enough for that to matter.
• Legal advice. It can summarize a law, but it does not replace a person reading your contract.
• Customers' personal data. More about that in the next section.
• Current facts, such as prices, rules or what a competitor does. The model may have old information, or make things up.

Customer data and AI

Paying for the service is not enough. The terms differ between services and between free plans, consumer subscriptions and business plans, and in several of them the provider may use what you write to train the next model. If an AI tool is to process personal data on your behalf, for example customer names, email addresses or orders, you need a data processing agreement with the provider. Such agreements usually exist only in business plans and API terms.

The safe starting point: do not paste personal data into an AI tool unless you have read the terms and have such an agreement. Remove names and contact details from the text first, it works almost as well. If you are going to send marketing to private individuals in Sweden, it is important that you read up on what GDPR says. You can read our interpretation of GDPR at the following link: GDPR for businesses.

You are responsible for what you publish

A text or image that an AI has produced is your responsibility when it sits on your site or in your ad. Read through it, check figures and claims about others, and be careful with images that resemble someone else's work. If there are several of you in the business, decide who approves what goes out and which tools may be used; half a page of rules is enough.

This is our reading of the rules, not legal advice. We are not lawyers, and the terms of the AI services change, so read them yourself before you decide.

Paid AI versus local AI

Paid APIs from OpenAI, Anthropic or Google cost little at the volume a small business uses and give clearly better results. Running a model locally is free and private, but requires a decent computer and gives weaker answers.

Our advice: pay for the real work, and run something locally if you want to learn how it works.

For UF companies

Junior Achievement Sweden is positive about AI in business ideas, but the company's usual rules still apply: the business idea may not, for example, conflict with Junior Achievement Sweden's rules. Read ungforetagsamhet.se and your region's information before you commit to an AI-heavy idea.